Mobile phone technologies have grown to a level which no business organizations could exclude it in totality. Many companies go for vigorous campaigning with the help of mobile phone applications to improve the sales and services they offer to the customers. A mobile application can add the reliability, and efficiency of a company. Still, when it comes to custom mobile application development, an uncertainty between the choices of platform may strike the developers. To make a right selection between custom mobile apps or platform designed mobile apps, the designer must be aware of the vital aspects of both these approaches. The article is an attempt to analyze both platforms keeping in a business point of view.

Decisive facets of custom mobile apps development

The term “custom” indicates development of product or services as wished by the clients else users. A company may customize their products after considering various provisions such as timely innovations, demand, and user-friendliness so on. Customized mobile apps are created out of scratch. It may be based on popular technologies that are recent in a point of time. A customized mobile application or website needs to be modified according to timely developments happen in technology.

Designers retain the source code of a particular application for future modifications. Additional costs a custom mobile application brings to the owner cannot be properly fixed. Frequent changes in applications call for the maintaining of expert designers as well, hence the cost along with time management of custom applications is high. The greatest virtue of these kinds of applications is that the owners will have better control over the application. So, modifications can be easily done. At large, they will have to keep dedicated professionals and a database for making frequent changes.

Attributes of platform mobile apps development

Platform based mobile applications are developed from preset modules so quickly. The changes can be very easily done on a platform based mobile application. Predefined modules initiate ease of development from the scratch. The cost of future modifications in this type of applications is less as well. Many of the platform designed mobile applications are run with the assistance of third party applications. It is designed with the help of reusable codes. Thus faster development and updating are possible with MADPs.

One of the toughest issues a designer faces while creating an MADP is the creation of a brilliant user interface, and its future development possibilities itself. However, the combinations of assorted modules cause the performance of platform build application. The initial cost, speed of development, and time management are favorable features of a platform oriented application.

Closing remarks

A wise choice between custom and platform applications can be done after identifying the need of a customer. The requirement of users should be met by the developer together with the demands of the market. Potential features of both these approaches can be combined together to develop user friendly applications of intense vitality.