Important Design Guidelines to Build a Successful E-commerce Store
E-commerce businesses imply one of the smartest offspring digital transformation has ever produced. Even though we had a hard time comprehending the notion of online shopping during its inception, we eventually managed to accept it, and now it represents one of the most alluring, productive online business concept in the world of digital. However, as the competition increased substantially, it turned out to be really tough for anyone to succeed in today’s e-commerce realm without focused efforts. This document provides a complete insight on the design factors you should keep an eye on while developing your online store.
Decide Between Single and Multi-product Websites
It is known that the potential of an e-commerce business is intrinsically huge when comparing to other digital business streams. In fact, you can sell anything, it does n’t matter whether you are selling virtual goods or actual products, you can shape an e-commerce platform according to your objectives and needs. Anyhow, the first thing to choose is whether you are going to develop a single-product platform or a multi-product one.
Single-product websites are typically single page website. Even if, it may seem a bit unalluring, it can still be beneficial under certain conditions. However, there are other single-product websites which keeps multiple pages but is anyway less sophisticated from an information architecture standpoint.
Multi-product websites essentially have many pages and which is proportionally equal to how many products you sell. For instance, if you run a huge business similar to Amazon, you will possibly have thousands and thousands of pages. So now, the point is, the requirements for a single product and multi-product e-commerce business is completely different.
Core Pillars of an E-commerce Store
There are 3 fundamental values on which an e-commerce business is built upon.
Trustworthiness and Credibility – This is generally considered a part of brand awareness or recognition. A successful e-commerce business always cares about their credibility and will constantly strive to build trust among their users.
Ease of Use – Don’t let your users feel lost within your website. Keep it simple, be predictable, provide advanced search options to help users complete their desired actions without any hassle.
Transparency – This is more like a privilege to the users, a respect we gave each other. It depends on how you handle the customer reviews, merchant policies and so much more.
Key Design Elements for successful E-commerce Development
There are a handful of factors or elements one should consider while designing an e-commerce store. It is n’t merely an SEO analyst job to drive traffic to the website. There are certain guidelines every front end development company must follow while designing the platform.
Define Your Brand Promise and Highlight it on the Homepage
It is always important for a business to let their users know that why they sell that specific product. Similarly, being clear about your brand promise and displaying it on the main web page is crucial as well. The sole purpose is to project the unique factor that makes your organization different from others. Having a clear value proposition is always advantageous, isn’t it?
Include Adequate Product Images
Images play a crucial role in customer satisfaction and engagement. It is known that every customer, despite what they are looking for, admires product images before buying the product. In fact, it creates a sense of trust and comfort, which makes them buy the product.
As a designer, one must always be keen on the design of product pages and there should be enough possibilities to display images from every angle possible. Moreover, adding a magnifier zoom for images will help consumers be more confident regarding the purchase.
In contrast, if you are handling virtual products, try include screenshots of the same. It gives the customer an idea about what they are going to get.
Display Available Stock Quantity
What is with showing stock left? Have you ever wondered about this particular practice? Trust us! It is not just a regular practice that everyone does. Ever noticed businesses like Amazon, Flipkart etc implementing the same strategy? Displaying the stock quantity is a centered approach to create a sense of urgency inside the consumer’s mind. The fear of missing out the product will cloud the user’s mind and there is a better chance that the user will buy that product.
Recommend Related Products
This is all about introducing the products your customers might be interested in. In fact, it is based on how the user behaves, what actions he/she take and what intentions they hold within. As you comprehend the way a user behaves or if you could simply suggest certain products based on their previous purchase or browsing history, you are creating an opportunity that night or might not work. But isn’t worth a try?
Ensure Easy Navigation
There are fundamentally two kinds of navigation- menus and search. Menus is kind of deals with drop downs with sub-menu items. However, when it comes to ecommerce, one should prefer including advanced filtering and search options to deliver an incredible user experience.
Checkout- Make it Easy
The checkout process is so crucial in an e-commerce store, for it has to very simple, comprehensible and unsophisticated. To optimize this checkout process, you should consider a multitude of factors including speed, efficiency etc. Moreover, create an impression by offering features like guest checkout, progress indicators and so much more. Also, free shipping options are a good way to improve the conversion rate.
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