Build a food ordering website like Just Eat, Foodpanda & Swiggy – Business Model & Features
Food delivery websites have changed the lifestyle of the current generation, and this ongoing trend continues to be favored by customers who prefer ordering from their favorite restaurants all in just a click. Dining at a restaurant is an expensive affair due to the additional tax elements associated with the final bill. This is one of the primary reasons, there has been a potential rise in the number of food ordering apps. If you are pondering on developing a food ordering website similar to Just Eat and Swiggy, you should be aware of the business model they follow and the specific features that made these websites successful.
Food ordering Business model – Perfect model for Startups
Most of these apps serve as food ordering platforms which enable the consumer to search for their favorite restaurants, browse through the menu and finally place their orders. Basically, there are three components of a meal experience in a restaurant: Ordering, Cooking and Delivering. These three components have been used and formulated into three business models for most of the food ordering websites.
Order only model
Predominantly used by first generation food delivery services like JustEat, Grubhub and DeliveryHero. These websites purely act as a software interface which aggregates the fragmented offering of independent restaurants which themselves might handle their own fleet of couriers. Their main selling point is to bring a lot of orders and replace their redundant phone ordering system with an optimized web and mobile platform that will integrate with their kitchen work-flow.
Order and Delivery model
Most of the food delivering websites which have been developed in the recent years follow this model. Similar to Foodpanda, a user can view ratings and reviews and then decide to order. They assist the restaurants by bringing in additional orders and requests to the eateries and manage the delivery app for them through their own fleet of the delivery personnel.
Completely integrated model
The third category of meal delivery has opted for a full integration of the process. They have developed their own fleet of delivery personnel and deliver the food as fast as possible or within the time frame as stipulated by the customer. The popular roll delivery website Fasoos follows this model. There are a number of start-ups who are currently using the above-mentioned models but the way you distinguish from the competitors in the market is how you define success in this field.
Core Features of a Food Ordering Website
The following are the core features that will help you to develop a website similar to JustEat, Foodpanda and Swiggy. Also, take a look at the insights to create an online food ordering website.
Vibrant menu and Extensive Search option
Never settle for a text only menu. Customers like photos which captivate their imagination and there is nothing like a strong photo to motivate them. Always the first impression creates a difference. While designing the menu, add catchy descriptions to the photos which you upload which will leave an everlasting impression on the customer. With an extensive search option, customers can also search for specific restaurants in their locality or locate the nearest branch of the restaurant.
Primarily helps the customers to locate your restaurant. Some websites like Swiggy will display only restaurants around your locality. GPS integration will also enable the user to track your order and the delivery person’s status. Integrating these features into your website will make it more accessible to customers.
Review and Feedback Platform
A separate panel should be allocated for the customers to give their feedback about the restaurant from which they would have ordered their food. A review and rating system will be beneficial to you as well as the customers. A good rating system to ensure the customer’s feedbacks are acknowledged. After all, their reviews will help you in the further improvisation of your food delivery app.
Social Media Integration
Integrating social media networks in your application will allow customers to share their food pictures on Instagram and Facebook which will further boost your audience reach. Allowing new users to log into the app through Twitter and Facebook will help you generate traffic flow to your website.
Customized order and Secure Payment system
Due to varied taste differences among the users, many websites customize their order system. Customers can request for their own preferred toppings for the pizza they ordered which of course will be delivered directly to your doorstep. Many websites allow their customers to pay the bill digitally without exchanging any cash or credit cards through a secure and safe payment gateway.
Developing a food ordering website similar to JustEat and Swiggy requires a lot of time and effort. If you have a sound business model but lack quality developers to design your website then you can go for Agriya’s product OFOS – Just Eat clone script. Designed and developed with all the features of JustEat, it can be easily customized and fine tuned according to your needs and requirements.