The recent buzz in the net world is the Microsoft/Yahoo! Deal according to which Microsoft will integrate Yahoo! search technologies into its search engine Bing and Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Through the deal, Microsoft has taken a brilliant move to capture the search market.

According to figures released by Hitwise last month, Microsoft’s search market share will rise to around 21.5% or roughly one quarter of Google’s share. Ergo, SEO people have to concentrate on Bing while promoting their clients’ sites for reaching all the net surfers.

When we focus on search algorithm, it is clear that Bing concentrates on keyword placement in the sub or root whereas Google focuses on exact keyword matches. By default, Bing’s results are richer than Google and Yahoo. It is more likely that the market for search engine Bing will expand.

If you don’t have an account with the Bing webmaster tool, it is time to start your account and learn the difference between Bing and Google to optimize your site for Bing.

Even if Bing does not overtake its rival Google, it will be the second largest search engine. Hence you have to work for Bing to reach global audiences irrespective of search engines used. Obviously the changes will not take place overnight, but potentially Google could have a much bigger, consolidated competitor in the near future.