Everyone Knows Twitter is the Most Popular Social Medium – or do They?
For success in the world of social networking, exactly how aggressive do the marketing strategies employed have to be? Get this, the hub that seemingly captures the most news on every kind of medium, Twitter, gets less than 2% of all social network traffic today from US residents, according to statistics published on Experia. Twitter does grow with remarkable tenacity, posting a ten-fold growth this year; but where does that take it – to a grand total of less than 2%. So what does the scoreboard look like among the social network giants? Surely no one could have beaten Facebook and Twitter?
As it turns out, Facebook is unbeaten in what is almost 60% of the market. We have all been regaled with news reports of the death knell of MySpace for about a year now – how they departed from their roots in music in attempting to become a major social networking hub, and were snubbed by users for turning their backs on their musical origins. MySpace actually is not doing badly at all; it finishes second with about a third of the market, though it’s user base has shrunk considerably. The surprise bronze medalist in the race is the relatively low-profile Tagged.
“Why Tagged?” one may ask. What have they done? How could they have beaten Twitter? Twitter gets such glowing press and the best that Tagged got to do all year was to get negative press for an e-mail scam earlier this year and their hard sell tactics in getting memberships up. Perhaps all the hard-edged tactics have worked. Not only is this company getting sign-ups, it is also retaining those members with great page view statistics, time spent statistics, and financial profitability.
Twitter finishes last in the top four. Has there been a data error totaling up the numbers? How does all the great press Twitter receives about addictive tweeting not get it better rankings? It is possible, in fact that Twitter is merely a master at working the press.