Come on webmasters! It’s the time to advertise your products and services worldwide. Online advertising is proving to be the most powerful and cost-effective tool to drive traffic and promote your items as well.

There are the multiple forms of online advertising tools like banner ads, contextual ads, floating ads, social ads etc. Let’s have a look at them one by one.

Banner ads:
Many entrepreneurs are turning to banner ads for advertising their services, products and websites. Banner ads may bring prospective customers to just within one click away from your products and services. They are useful for advertisers to know how many people viewed their ad (click through ratio) and how many of them clicked on the ad (click through). Take full advantage of the banner advertisement tool and earn a long list of world-wide clients. Keep in mind that your banner ad should be creative and have a strong call-to-action message.

Contextual ads:
Contextual advertising can be an effective way of reaching out to a target audience. It allows a company to place advertisements in major websites and portals that carry content that is relevant to their products or services. When users enter keywords in a search engine, the contextual advertising system scans the text of a webpage for those keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing.

Floating ads:
A floating ad is a type of rich media Web advertisement that appears for 5 to 30 seconds when users open up a webpage. It grabs viewer’s attention and tends to be more interesting to view than other formats. You can include sound, animation and interactive components in floating ads.

Social network advertising:
It refers to advertising that focuses on popular social networking sites like twitter, facebook, myspace, friendster, bebo, orkut etc. You can advertise your products and services on social networking sites. It is sure to benefit you and your business. Placing business related videos on site is an innovative way to attract visitors and help them understand your business clearly.