Google India Search Masters 2009 by Abdul Malick
This is Abdul Malick, working as a Senior SEO analyst in Agriya Infoway Pvt Ltd. Recently, I attended the Google India Search Masters Conference 2009 on 28th February at Bangalore, Karnataka, India. It was a great opportunity to interact with other members of the Indian webmaster community and Google People.
The audiences were a mix of webmasters, bloggers, entrepreneurs, online marketers, SEO experts, web developers, etc. and all were excited to register for attending the conference.
Vivaik Bharadwaaj, Manager of the Search Quality Evaluation team in Google India and Korea, gave the welcome note. Followed by, Adam lansik, along with members of the Search Quality team at Google, lectured on webmaster central and best practices.
Following are the excellent webmaster resources that were discussed during the various sessions at the Search Conference.
· Webmaster central blog: Find the most current and official news.
· Webmaster help forum: Find answers to your search and web master tools related questions.
· Webmaster help center: Find excellent articles on webmaster guide lines.
· Third party sitemap tools: Find collection of links to tools and code snippets that generate sitemap files.
· Webmaster central on You Tube: Visit the webmaster central channel in YouTube.
· Video tutorial: Find video tutorials for webmasters.
Adam lansik gave a nice presentation on google webmaster tools and its resources. Here I have quoted some of the points from the presentation that will help in improving site performance.
· Sitemaps: Webmasters can use XML sitemaps to determine whether their site is currently included in Google’s index. Currently, maximum number of websites that show up on Google.co.in make use of XML sitemaps.
· Remove URLs: Webmasters can tell about pages they don’t want in Google index, and they will remove them from their search results.
· Traffic: Google will show you who’s linking to you and how. In addition, they also provide statistics from which one can know which pages on their site get the most links and which keyword searches drive most traffic?
· Content analysis: Use Google’s content analysis to identify potential issues with content on your site. Robots.txt allows web publishers to control search engine success at multiple levels.
In the next session, Koti Ivaturi, from the Search Quality team at Google, gave a brief description on webmaster help forum. It was really one of the interesting sessions.
Rajat Mukherjee, group product manager at Google, who is working on Google Custom Search platform, presented a great speech on Google custom search through which web masters can define their own search engines.
Ankit Gupta who is working on making mobile products discoverable and accessible at Google, as well as providing a consistent and rationalized experience, illustrated about building mobile friendly websites.
And finally, the topics Google analytics and website optimizer were demonstrated by Dinesh jain (A Google Analytics Specialist) / Deepak Kumar (from the Google Analytics team, and works on Google’s Website Optimizer).
Google analytics: Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website. It is very useful in study of keyword research and how much traffic comes from keywords.
Website optimizer: Website optimizer, which is a Google’s free website testing and optimization tool, allows you to increase the value of your existing website and traffic without spending a cent.