In what seems to be a shot across the bows of the dreadnought that is USS Microsoft, Google and Yahoo today announced a two week long ‘experiment’ of swapping ads with one another.

Effectively this means that Google can serve ads on Yahoo’s results page. The percentage is around 3% of all Yahoo searches will show Google ads.

Is this a calculated shot from the two internet monsters that they will not accept Microsoft’s pestering of Yahoo lying down?

Read the full story on BBC News