Lately, We’ve seen some serious technological innovations in the digital business realm. E-commerce particularly has gained a lot of traction;  for it has managed to generate a revenue of $2.3 trillion in sales. Also, predictions are favourable; the total value of the same is expected to reach 4.5 trillion by 2021. However, as blockchain, AR, voice shopping etc continues transforming e-commerce, the significance of m-commerce still remains the same as well.

It’s been a while since the world has shrunk into a 5-inch mobile screen. Everything is served on our fingertips and is made easier than ever to access the information, services or whatever we want. M-commerce is basically buying and selling goods as well as services through smart mobile devices, which has evolved to be the most effective sales strategy as of now. This document intends to share the best m-commerce practices that can help you improve your sales conversion and ROI as a whole.

What is it You Want to Make the Best Out of Your M-commerce Strategies?

This is a question that has been around for a long time. In fact, there are a ton of advice, guidelines and even ‘out of the box’ concepts you can find online. Unfortunately, not everything will work as it is written. So we sorted out the best of all practices and determined to share those with entrepreneurs and marketers who genuinely want to see their business improving.

Responsive Design will Make the Real Difference

You might probably hear this every day but, it will not bring any change if you are not actually implementing it. A good, responsive UI/UX design can literally transcend your business; for it has a lot to do with the user experience. And trust us with this; how a user feels or how comfortable navigating your platform seems to him/her decides their action. Well, you may say that I follow every design guidelines in the book, so what else do I need to do to make a huge difference? Be at ease, let us break it down for you.

Every designer despite the organization they serve often choose to start the design process on the desktop or any other widescreen. In fact, there is a common misconception that implementing mobile responsiveness is merely about stacking up the elements and making them smaller. However, this is not enough as of now. Designing for web and mobiles are two entirely different scenarios. And guess what! If you are someone who always kickstarts the design process on widescreens first, you are thoroughly wrong. Considering the current situation, the design should begin with mobiles, further,  you can optimize the same for other devices and screens. Also, one should not include lengthy forms, large pages and a lot of text when framing a mobile responsive website. Keep it simple and precise, that is all it needs to be an exception.

Right Tools Catalyze the Best Strategy

We have access to a large array of information and the only thing we should know is how to make sense of that data. Imagine you’ve access to large amount of data. How will you segment it, make it actionable? Google Analytics, a tool every business need and is proven highly effective when it comes to potential business conversions. The best part of using the same is that you never have to fight a ghost if you install Google Analytics. As you have access to data with regards to user behaviour, intention and so, you can modify and make productive changes to your platform by knowing what will actually work better.

Moreover, you can try diverse tools such as Google Tag Manager, Google’s Mobile-Friendly Test and many more to enhance your business potential.

Optimized Strategy to Cater Searchers as well as Browsers

This part of the process we often miss, and it cost us a fortune every time. When we forget the fact that there are basically two distinct categories of user, we miss a great deal of traffic and conversions. Fundamentally, there are two kinds of internet users; people who have a particular product in their mind and the people who just seek information. People who have a clear idea of what they want should find your business without searching for it for long. Similarly, the people who still can’t make up their mind should equally find your platform. So, how is it possible anyway?

Whether its iOS developers or Android App developers, they all need to keep these two different entities in mind while developing a business platform. Don’t let the users search for something for a prolonged period of time. Fix the size of your headings and buttons large and bold, incorporate sticky menus to facilitate accessibility.

Load Speed Matters

We always remind ourselves- every time we create something; Feel the users, understand their needs and pain points. This is how one should approach the load speed, page speed and all that aids user satisfaction. In regards to load time, you should understand one time. No one, not even you like to wait for anything. The world has changed a while before, didn’t you know that?

Minimize the average load time to 1.6 seconds and you will possibly reduce the bouncing rate while improving the annual revenue gradually. Apart from its effect on sales conversions, the load speed can also influence the Google page results.

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