Google Search Engine works in consonance with the background algorithm given. Google changes its algorithm around 400 to 500 times every year in order to combat poor quality sites from appearing on the Search Engine Result Page. The advancements and updates made in the form of search algorithms that ensures that the results returned by a search query are original, appropriate, and of high quality.

Pigeon Expands (UK, CA, AU) — December 22, 2014

The Google local algorithm “Pigeon” has been rolled out in December 22, 2014 to vast geographical boundaries from the US to most international English language regions. This update has been expanded to fetch a few changes in the local search results. The genuine version of Pigeon update was launched by Google in the United States in July 2014.

Penguin Everflux — December 10, 2014

To deliver surpassing results, Penguin algorithm has been constantly updated for its utmost improvement told by a Google representative. Although the exact timeline was indefinite, this claim seemed to apt advancing flux after Penguin 3.0 including uncertain claims of a Penguin 3.1.

Pirate 2.0 — October 21, 2014

Keeping in mind about piracy, Google successfully delivered one more update after two years. This update was specially created to fight against software and digital media piracy. This update was extremely reaching and launched to cause breathtaking drips in ranking for a small group of relative sites.

Penguin 3.0 — October 17, 2014

Google released a Penguin refresh update after one year from the launch of a Penguin update (2.1). This update completely seemed to be very smaller than conventional. The timing of the update was imprecise, particularly to global boundaries, and Google claimed it was expanded over “weeks”.

“In The News” Box — October 2014

Google announced a few changes for News-box results in 2014, but later revealed that they had widened news links to an extremely larger set of potential sites. The presence of news results in SERPs also transfixed, and reputed news sites reported massive traffic changes.

Panda 4.1 (#27) — September 23, 2014

In 2014, Google released an eminent Panda update incorporating an algorithmic component that works excellently. As per the estimation 3-5% of queries were damaged. Later this update had a slow expansion and the exact timing was uncertain.

Authorship Removed — August 28, 2014

After the thorough analyzation of June 28th drop of origin photos, Google reported that they would completely clear away authorship markup and would no longer process it.

HTTPS/SSL Update — August 6, 2014

After many months of theory, Google disclosed that they would be providing utmost preference to secure sites. Also, including encryption offers a “lightweight” ranking improvement. They emphasized that this rise would start out small, but implied it might be enhanced if the changes proved to be precise and definite.

Pigeon — July 24, 2014

Google shook the local SEO world with a new update that has the power of effectively modifying some local results and changing how they manage and interpret location cues. Google also declared that Pigeon update built the perfect links among the local algorithm and core algorithm(s).

Authorship Photo Drop — June 28, 2014

John Mueller on June 25th revealed that Google would be dripping all authorship images from SERPs. This process was completed on June 28th.

Payday Loan 3.0 — June 12, 2014

Google released a powerful iteration within three weeks from the establishment of Payday Loan 2.0 anti-spam update. It was created to target spammy queries whereas 2. 0 targeted particular sites.

Panda 4.0 (#26) — May 19, 2014

Google fixed a major Panda update which incorporates an algorithm update as well as a data refresh. Around 7.5% of English-language queries were literally broken by this update.

Payday Loan 2.0 — May 16, 2014

Google upgraded its payday loan algorithm, which is exclusively developed to manage spammy queries. The exact date of the expansion was indefinite continuous updates found to be complicated to resolve.

Unnamed Update — March 24, 2014

Diverse range of algorithm flux trackers and webmaster kept on increased around 3/24-3/25, and some discerned that the new, “softer” Panda update has been launched. Even after various sites revealed ranking changes, this update was not confirmed by Google.

Page Layout #3 — February 6, 2014

Google recreated its page layout algorithm and released it in January 2012. This algorithm “”top heavy” penalizes sites that have too many ads above the fold.