Mobile Apps vs Mobile Website: Discovering the Best suited Marketing Strategy for Your Digital Business
As the world adopts the mobile and its potential merits, the significance of mobile apps, as well as mobile responsive websites magnified on a grand scale. In actual fact, the mobile strategy has become an inevitable part of the digital marketing strategy. Even the user preferences have shown great improvement when comparing to earlier times. Since it is now considered as an essential standard for any digital business, mobile strategies have gained massive traction lately. In this document, we render insights on the importance and relevance of both mobile apps and websites.
Mobile Apps and Mobile Websites – Statistical Comparison
● Users spent 90% of the mobile time on apps, only 10% for browsing the rest of the internet.
● Mobile users spent an average of 201.8 minutes/month on shopping, whereas the website users consume spent merely 10.9 minutes/month.
● Millennial generation prefer in-app purchase; for 58% choose to purchase through apps.
●The Rate of Shopping cart abandonment is higher in mobile websites than desktop. The global abandonment rate of mobile sites are 73.4 per cent.
● The Mobile app market has generated a revenue equal to $41.1 billion in 2015, which is expected to reach $50.9 billion by 2020.
● Comparing to mobile websites, users view 4.2x more products per session while using apps.
● Apps have 3x higher conversion rates than mobile sites.
● 40.4% of all internet users buy more of a brand’s goods after downloading its app.
What is Best for You, Mobile App or a Mobile Website?
Even though it is hard to reach a conclusion without analysing someone’s unique business needs and objectives, here we offer some crucial factors that distinguish these approaches while helping you choose the right strategy that facilitates your growth.
Mobile apps operate from a computer within the device which you use, and so it can be more powerful, interactive and alluring comparatively. However, making modifications to an app is not as flexible as a website. One needs to come up with an upgraded version (a different version) if he/she wish to alter the application.
In contrary to this, mobile websites are much flexible and easy-going when it comes to customization. Since the websites have a built-within content management system, it is n’t a great deal to alter a website. Anyhow, the pain point is when it comes to the diverse versions of websites (mobile and desktop versions). In fact, the content sets used for mobile and desktop version vary and there is a need to maintain two sets of content for your mobile website to handle the differences in the two platforms.
Customer Reach and Engagement
Even though the mobile website users outnumber app users, the rate of engagement, interest etc is the most admiring metrics that can bring forth the best results you’ve been looking for. However, studies show that app users are more engaged and are spending 2x more interacting with the app than website users. And since the reach factor is will not always facilitate the conversions, variables like engagement, interactiveness, number of new visitors and the number of returned visitors are more admiring than the reach.
This is something that will favour mobile websites rather than applications. In regards to device compatibility, websites have a clear upper hand over mobile apps; for a website can be accessed from any device if you have an active internet connection. While in the case of mobile applications, one needs to develop separate versions of the app to ensure compatibility.
One of the most alluring factors that distinguish apps from websites are, they can be accessed online as well as offline. On the other hand, websites cannot be accessed without an active internet connection.
Personalization and Convenience
Personalization is something that is closely related to user preferences. And when considering the same, the preferable approach is none other than custom Mobile Application Development. But mobile websites are very limited when it comes to personalization. When an app enables its users to set preferences, create personal accounts, also, renders better support for targeting an audience, one cannot perform any of this with a website.
Even if mobile apps are better in terms of personalization, mobile websites are far convenient than apps. It is easy to find and can be accessed any time without spending much time on it. In contrast, one should need to discover the appropriate third-party website to find the app he/she needs.
Accessibility and Speed
Mobile websites can easily be accessed despite your preferred device type. Whereas in contrast, the app users have to first find the app and then download it. This is much of a time-consuming process and so is the effort you invest in performing all of the above-mentioned processes. However, apps are much faster and it displays results far quicker than websites.
When comparing both app development and web development approaches, apps are less affordable than websites. Since the developers have to develop varied versions of an app for different platforms, there is a high probability of cost inflations. Websites are relatively cheap to develop because almost every browser use common website development protocols.
Our Best Mobile App & Web App Recommendations for Millennial Businesses
Although we have mentioned all the pros and cons of both mobile apps and websites, the final decision-making process should be strictly based on your demands and requirements. Here we list out the best-in-class apps and websites solutions available as of now. Hope this helps.
1. Taxi Pickr
Since on-demand implies one of the most eminent industry in the world of business as of now, the best logical choice for someone who seeks a business opportunity is nothing but commuting. From all the choices placed in front of you, why should you prefer Taxi Pickr? Well, first of all, it is developed and promoted by Agriya – one of the best Mobile Application Development Company in India. Secondly, it is a ready-made script and can easily be employed and transformed into an Uber-like application within no time. Besides, the features, attributes and functionalities incorporated with Taxi Pickr is perfectly balanced to meet the demands of both users and businesses.
Developed Uplogic Technologies Pvt Ltd, Spotnrides signifies the second best taxi booking solution we have seen so far. It is clearly focused and have an amazing blend of features integrated within. Enterprises can engage the same and set up an efficient taxi app right away.
Teachr signifies an all-compassing e-learning solution, which is also ready-made and can be utilized by those who prefer a quick deployment. Moreover, it involves all the essential components needed for a new-age digital learning platform. Further modifications can also be done if needed.
Similar to Teachr, Menorahdirectory also belongs to the E-learning family. However, the best thing about this particular software script is that it tried and succeeded in ensuring the world-class in every aspect of the development. Every feature involved in Menorahdirectory is relevant and ideal to meet the needs of the current market scenario.
Mobile apps and websites are equally significant, only when it is used properly and for the right purpose. Hence and so, it isn’t that simple to debase any of these approaches blindly. And thus we suggest our beloved readers pick the right approach that satisfies your uniques business goals and requirements