Autoresponder is the “heartbeat” of any online business. It is a remarkable, versatile program that might be able to improve your sales significantly, just by replying to email requests. So you can now automatically send personalized follow-up messages to subscribers and customers without so much as having to click on your mouse.

Here are a few ideas that will help you to use an autoresponder effectively to convert casual visitors into profitable customers.

Autoresponders can be used if you need to send information about your services or products, price lists, or if there are repeated questions asked across a large numbers of e-mails. Furthermore, it also helps advertise your business. It helps develop trust in the relationship between both existing customers and potential customers alike.

An autoresponder allows you to create a signup form on your website or blog. So that site visitors who are interested in your website’s content or products and services will “opt-in” through the signup form and turn out to be your subscribers.

The next step is to turn subscribers into paying customers. You can build a hearty relationship with them by sharing, educating, updating, and sending them newsletters about your products and services at anytime from anywhere in the world. Remember the more communication you have with your customers, the more satisfied they’ll be.

Collect vital customer satisfaction information by publishing a survey through your autoresponder. This is a very useful facility that allows you to understand your customers well. They can provide you feedbacks, based on which email campaigns or sales letter can be improved. This will help you serve them better. Another thing is instead of answering every question for prospects; you can publish “frequently asked questions” via autoresponder. It saves time as well as money.

Autoresponder allows you to send HTML emails to prospects. You can include attractive images with your products and services by using an HTML template. This is one of the easiest ways to grab your subscribers’ and customers’ attentions and increase your email links click through rate.

It helps you automate your sales process. For instance, if you’re selling products and services, place testimonials about how spectacular it is on your autoresponder, and add a detailed, alluring description of your products. It will create the final bond of trust that’s needed to push your prospects to become paid customers.

Retain your traffic by automatic mailings to your prospective customers whenever you update your website and blog.

You can also give special discounts for a limited time via autoresponder. It is one of those effective marketing tactics to attract attention.

Offer a trial version of your products and services via autoresponder. Give your prospects a sample of your ebook, software and so on. And set up your autoresponder to give instructions on how to endeavor a free trial. You can also capture their email addresses when you offer them a free trial from your website.

To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, a brief message and so forth.