As the stock of internet connected devices continues to rise, the demand for mobile based applications will also continue to increase. Today’s marketplace is undergoing a radical transformation and most of the success depends on providing a mobile app as one of their main channels, this makes the customer experience more satisfying. The revenue collected through mobile apps is always substantial and is set to reach $50 billion by 2020 according to a study by Statista. This is one of the reasons Mobile application companies are on the rise and mobile application developers are so much in demand. Keeping in mind the value of mobile applications in today’s society let’s have a quick glance at some of the reasons why investing Mobile app development is a wise choice.

Consumers are becoming increasingly mobile oriented

Statistics reveal that more than one billion smartphones have been purchased in the year of 2016 alone. This means there are 1.4 devices per human being on the planet. More than half of the users have installed apps on their phone and about 57 % of them have said that they use apps on a daily basis. What’s more interesting is the fact that it’s predicted to reach 268 billion by the end of 2017. These astonishing figures make it very much obvious that the mobile technology is penetrating all the sectors of the market.

Mobile apps enable on-the-go marketing

One of the advantages with mobile applications is that your existing customers can access your business from any location and at any time. Consumer’s regular usage of the app reinforces your brand identity and your business. This emphasizes the relationship that you can have with your customers through your app and is paramount in placing your business in your customer’s pocket.

Consumers relate in a personal way to their devices

Mobile phones have made a deep impact on our lives and for many, it adds a personal touch. People always carry them around and use voice commands and personalized features to provide constant updates. This personal connection is possible due to the evolving app technology which allows complete access to the consumer’s data which when combined with demographic data and location gives wonderful insights about the behavior patterns of your consumers.

Location integration is becoming common

Since mobile devices allow geographic location integration it gathers information that could be crucial for your business. Consumers are likely to check out for service providers and food delivery services near by based on their location. It also triggers special offers and services which some mobile apps offer near you. These triggers activate depending on the proximity and your presence. Many mobile apps development company have started integrating Location tagging features and are also formulating methods to make it more effective.

Sharing in social media is increasingly becoming easier

Due to the ever increasing presence of consumers in the social media, in-app messaging can encourage loyal customers to perform as brand advocates. With one click users can connect your app with almost any social platform and the integration is seamless. This has become even easier as geo-tagging options are provided. Now customers can share his or her location with almost anyone in their contact list.

Websites don’t suit small screens

Ever wonder why do we always require an app? Websites, unlike apps, still take some time to load. When websites became more responsive, business enterprises felt that they had finally mastered the art of mobile culture, however, the improvement in custom mobile application development over the recent years has lead to the evolution of the app technology which has totally changed the user experience. For instance, customers who dine at restaurants can pay their bills with just a few clicks.

Final Thoughts

At this moment the mobile industry is thriving and it’s one of those times where investment in this particular sector is inevitable. If you are yet to invest in mobile app development and not having second thoughts about it, then you are already behind your competitors. It is worth mentioning that you need not have the best in-house app developers to develop the best mobile apps, many opt for outsourcing, unlike before, you can always hire Mobile App Developers and outsource the entire task if you need perfection in terms of return on Investment.