Web 3.0 will Change the World – and Probably SEO Too
The Web 2.0 has been around for a few years now, and it has been exciting enough. It gave you a chance to shape a website yourself; and if you have a vision powerful enough, you could really shape the entire web even. But using the Internet today, to use search in particular, admittedly feels thoroughly last-century by most accounts. Today’s search experience is still very keyword-dependent; you could get very different results searching for, say, movies versus searching for films. Bing, especially, has received a lot of criticism for being too literal, and not trying to interpret a search, the way Google does.The next iteration of the Internet is around the corner ( a rather long corner); they call it the Web 3.0, and it’s all about putting a little intelligence into the way the Internet works. And will this ever be an SEO game-changer.
If you ask your friend about what he thinks of the Yeti, what will he think Yeti means? If you are an anthropologist or a biologist, he may think you mean the rumored giant ape that is supposed to live in the icy upper reaches of the Himalayas. If you have no such special interests, he would probably think you meant the new SUV from Skoda that goes by that name. Web 3.0 is promoted as something that would be able to tell the difference. Web 3.0 is believed to achieve its additional insight into your searches, by keeping online an Internet profile of yours, that contains all the searching you ever did. Right now, if you are signed in to your iGoogle account, you could conceivably do something like this – it remembers all your searches. But the Web 3.0 experience is all about intelligence that can interpret this information. You can ask your search engine open-ended questions like, “Where should I go on vacation if I only have $4500 to spend?” And it should be able to look at different vacation packages based on places you’ve been to before, and places you’ve spoken about in your e-mails, look at all the different offerings on the Internet, and come up with a properly compiled results page.
There are currently intelligent music referring services even today that try to “understand” what your musical preferences are like, based on songs you already like. And it will try to look up all the new music that could fit your listening profile. But as anyone who’s tried a service like Pandora music explorer knows, the results of that artificial intelligence can often be very trying on the patience. Admittedly, science hasn’t advanced far enough to make Web 3.0 a reality. The intelligence comes from what they call Ontologies. An Ontology is a file that contains collections of information, and additional information on how everything in the file is related together. In fact, this was a part of the way the Internet was envisioned when it was first designed back in the 80s by Tim Berners-Lee. Software agents, automated web crawlers, use Ontologies to understand your browsing habits, and looks around the Internet for you. These Ontology files will be created manually, by people who donate their time – sort of a Wikipedia for computers, not people. Once the browser (and it would be called a semantic browser) is able to think for itself based on this information, undoubtedly, learning, knowledge, and science itself will change beyond recognition. SEO will probably need to evolve as well.