googleThere is a certain kind of web property that seems to find extra special success exploiting a certain take on social networking. Their success comes from putting to work the need people have to share with the whole world whatever comes to their mind,; not share with just a select list of friends as on Twitter. These websites, best represented by Answers.com, just keep moving higher and higher up the Internet charts, sometimes even breaking into the top 10 for short periods. Success on Google’s search listings as everyone knows, comes from finding a way to put new content on your website as often as possible. Webmasters usually pay to have writers think up content, one pains taking piece at a time, to add to their website every day. On the other hand are websites like Demand Media that with no effort at all, have people around the world add thousands of pieces of new content on their own, at no cost to the website. Answers.com, has about 40 million pages of content on its servers so far. Google has no choice but to list these websites on the top of its search results; and they therefore get lots of visitors and advertising income, and are on their way to Internet superstardom. But is this something to worry about – that websites should become popular not for the quality of what they have online, but for the sheer quantity of it?

Answers.com has no bother with trying to edit content for quality, like Wikipedia does, either. They just have all the content, at no cost. The profits they make, they use to advertise on Google AdSense. All of this just gives the bloggers great ideas about how they just have to pump out nonsense on a massive scale , advertise a bit, and there you have your instant millionaire formula. Demand Media actually pays freelancers for this too.

Google is the reason why these websites choose their path of mas content-isation – Google’s policy of how the most new additions to a website makes it the most popular. It is quickly becoming so that any standard search for information on a topic gives you nothing but a results page that is clogged with banalities from Answers.com, WikiAnswers and Yahoo Answers. This is also what happens with any standard newspaper that has grown fat and old on its own success. How could this be what the Internet has turned into? How will people find articles from genuine freelancing experts who aren’t on the payroll of a major magazine?